Disaster to Clean Eco-Business

t’s hard to describe the intensity of feeling these earthy, bulbous, exotic little Thai mushrooms unleash. Angry calls for boycotts and lengthy online chat threads filled with frustration, insults and finger pointing. Community meetings & press statements while Thai people close their ears and queue for a chance to buy these expensive gourmet treats.

Hed thob (เห็ดถอบ) or Thai truffles as they are called. Botanically known as Astraeus hygrometricus

Why the debates, insults and annual upset, particularly on the part of the large global expat community which chooses to call the northern Thai city of Chiang Mai, The Rose of the North, home?

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Conclusion

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